Photo and Video Policy

General Attendees

The general public is permitted to use hand-held cameras and/or smart phones to take photographs and capture digital images at the SXSWedu Conference & Festival and within SXSWedu event venues for personal, non-commercial use, provided the photography is not disruptive. Registrants may take photos from their seats, as long as they are not standing in the press area, obstructing views or using flash after the session begins. Photographs may not be published, sold, reproduced, transmitted, distributed or otherwise commercially exploited in any manner whatsoever.

Video recordings are not permitted for the general public at any time.

By attending SXSWedu events, you consent to having your image captured by official SXSWedu photographers and videographers. The resulting materials, including still photographs, video and audio recordings may be used by SXSWedu, without restriction, in news materials, promotional materials, on the SXSWedu web site and other properties.


Photography and Videography at SXSWedu Events is not permitted without press credentials and a Camera Tag provided by the SXSWedu Publicity Department.

Under no circumstances are tripods, lights and elaborate set ups permitted in any SXSWedu venue hallways.

At the event, you will need to bring your camera with you to the Press table in the Registration area of the Austin Convention Center to have the tag affixed to the housing of the camera. The camera tag must be affixed to your camera AT ALL TIMES. Only accredited press are eligible to receive a camera tag.

Press credentials and photographer/videographer camera tags are issued at the discretion of SXSWedu and can be withdrawn at any time if misused. Upon receipt of your camera tag, you will be required to sign a form confirming that you have read and understand this policy.

For questions about press credentials and camera tags, please email:

Photo Policy

You must have an affixed SXSWedu camera tag to take photos in SXSWedu events and in official SXSWedu venues. During the SXSWedu keynotes and sessions, photographers will be allowed to take photographs in the first five (5) minutes and then all cameras must be put away or leave the room.

Video Policy

Under no circumstances are tripods, lights and elaborate set ups permitted in any SXSW venue hallways.

If you are granted press credentials by the SXSWedu Publicity Department, the following will be permitted with your credentials: news coverage of event activities, interviews, snippets of keynotes, panels and other sessions.

However, to protect the rights of speakers, as well as SXSWedu, please note the following carefully: Your press credentials and camera tag will NOT allow you to live webcast audio or video, broadcast or otherwise transmit, retransmit or copy in any form any conference programming for longer than forty five (45) seconds.

For the SXSWedu Conference & Festival, by accepting SXSWedu credentials you are agreeing that your coverage will be limited to shooting no more than the first five (5) minutes of any single session. You also agree to broadcast no more than forty five (45) continuous seconds of any single session in your final product. No audio feeds will be allowed without prior consent from SXSWedu.

For questions about press credentials and camera tags, please email: