presented by Walton Family Foundation

Launch Startup Competition

The Launch Startup Competition celebrates emerging innovations in learning with a fast-paced pitch competition featuring early-stage startups during SXSW EDU.

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Launch Startup Competition - SXSW EDU 2024 - Photo by Daniel Poe

ABOUT

 

The Launch Startup Competition, presented by Walton Family Foundation, showcases emerging innovations and breakthrough technologies making an impact on the future of teaching and learning. The competition provides a platform for early-stage startups seeking feedback, investment, strategic partnerships, and exposure.

Watch selected finalists compete live before a panel of industry experts in the Launch Startup Competition on Tuesday, March 4 on the Next Stage in the SXSW EDU Expo. Following the live competition, join us for an evening reception and winner announcement at the Launch Spotlight presented by Walton Family Foundation.

Finalists and semifinalists will have access to coaching provided by StartEd.

Application Process

Early-stage education startups are encouraged to complete the online application process to be considered as a finalist for the Launch Startup Competition.

Tuesday, June 25 | Application Opens
Sunday, September 8 | Early Entry Deadline
Friday, October 25 | Final Entry Deadline

Eligibility Requirements

  • Launch is open to early-stage startup companies in the education market.
  • Companies must be established with a management team and public-facing website, able to convey a sustainable business model and able to demonstrate user traction, engagement, and adoption metrics.
  • Companies that have raised over $8 million in funds from combined funding sources at the time of application are ineligible.
  • Each applicant is only eligible to present in one of the SXSW startup events (SXSW Pitch or SXSW EDU Launch). If you apply and are selected as a finalist for both, you will need to choose in which competition you’d like to present.
  • Past SXSW EDU Launch Startup Competition finalists and semifinalists are not eligible to apply.
Opportunities for Selected Participants

Finalists

  • Receive 2 complimentary credentials to SXSW EDU 2025.
  • Gain access to the SXSW EDU Bootcamp for startups (subject to capacity).
  • Pitch live to an audience of educators, investors, entrepreneurs, and innovators on the Next Stage in the SXSW EDU Expo.
  • Have access to coaching and mentorship sessions with savvy entrepreneurs selected by SXSW EDU to help participants refine their business concept and perfect their pitch.
  • Have the opportunity to win one out of three awards.
  • Participate in our Launch Spotlight, a cocktail-style reception where teams can connect one-on-one with attendees, demo products and receive valuable, real-time feedback.
  • Attend an invite-only networking event for startups and investors in attendance.
  • Receive 2 complimentary SXSW 2025 Platinum credentials and access to participating in the SXSW Pitch Demo Day.

Semifinalists

  • Receive 2 complimentary credentials to SXSW EDU 2025.
  • Gain access to the SXSW EDU Bootcamp for startups (subject to capacity).
  • Have access to coaching and mentorship sessions with savvy entrepreneurs selected by SXSW EDU to help participants refine their business concept.
  • Participate in our Launch Competition Spotlight, a cocktail-style reception where teams can connect one-on-one with attendees, demo products and receive valuable, real-time feedback.
  • Attend an invite-only networking event for startups and investors in attendance
Awards

Launch Award:

This award is given to the Launch Startup Competition’s grand prize winner. The recipient of this award impressed the judges as the top startup with its overall creativity, innovation, ease of use, potential to scale, strength and unique perspective of the team, and potential to improve learning outcomes.

Impact Award:

The recipient of this award has the most potential to impact student learning based on the science of learning, according to the competition judges. This startup has shown a commitment to using research-based interventions to substantially improve student learning and outcomes.

Community Choice Award:

The recipient of this award has received the most votes from the audience during SXSW EDU. This startup has not only captured the attention of the diverse SXSW EDU community, which is comprised of perspectives beyond the startup industry across the education space, but also centers equity, accessibility, and supporting historically marginalized learners.

Frequently Asked Questions

For frequently asked questions and answers, check out the Launch Startup Competition FAQ.

History

Learn more about the history of the Launch Startup Competition by browsing a full list of past startup finalists and winners.

JUDGES

Amelia Kelly

CTO

SoapBox Labs

John Gamba

Entrepreneur in Residence

University of Pennsylvania Graduate School of Education

Katie Fang

CEO

SchooLinks

Missy Testerman

2024 National Teacher of the Year

Council of Chief State School Officers

EMCEE

Alix Guerrier

CEO

DonorsChoose

FINALISTS

 

AMBESSA
New York, New York

Ambessa is a social enterprise creating tools that inspire children to build. Our co-designed kits help kids create practical devices teaching science through play. Through our "Buy One, Give One" model, every purchase donates a kit to an out-of-school child globally. Our platform showcases kids’ creations, celebrating their achievements and fostering innovation.

BILI
Houston, Texas

Bili by Bilingual Generation is a bilingual learning experience that is science – and abuelita – approved. Bili is a multi-platform app that brings culturally responsive learning to children, ages 3-8 years old, and seeks to address the digital tools gap in the market for the over 11 million young emergent multilingual students in the US.

COLLEGE CONTACT
Austin, Texas

College Contact offers scalable, 1:1 near-peer postsecondary mentorship, bridging the gap between overwhelmed school counselors and costly private advisors. Our platform matches high schoolers with up-skilled and vetted undergrad mentors via an advanced algorithm, providing virtual mentorship, 24/7 chat, video content, and career tools. Female-founded and based in Austin, College Contact was named the Career Pathways Product of the Year by StartEd and EdTech Product of the Year by InvestHer.

GENIUS ACADEMY
Los Angeles, California

Genius Academy combines AI-powered learning with Hollywood-style simulations to prepare students for real-world challenges. Akin to the “flight simulator” - our approach builds essential soft skills—like empathy and cultural competency—through immersive practice and real-time feedback, ensuring current and future mental health professionals are ready to meet the global mental health crisis and deliver impactful, human-centered care.

MAKING SPACE
Los Angeles, California

Making Space is a talent acquisition and learning experience platform for companies to train, access, and retain pre-qualified Disabled talent.

MATHOS AI
San Fransisco, California

Mathos AI aims to empower next-generation LLM-native personalized learning. Our featured app is an AI Math Tutor for K12 and college students with 15% accuracy boost over GPT-4o. It guides students in solving problems using methods that align with the curriculum and recommend progressive questions to address any blind spots in their current understanding. We have crossed 1M MAU organically within a year. Additionally, we offer that as an API to enterprise customers.

POLYMATH UNIVERSITY
Chicago, IL

Polymath University is new nonprofit university that is apprenticeship based and debt-free. Think of it like ROTC for the private and nonprofit sectors, without all the military stuff. Polymath students will prepare for a complex and interconnected world through a 3-major degree. Our students will work as apprentices in high-demand, early career roles. Launched by the former CEO of the Pat Tillman Foundation and a group of Tillman Scholars, we will welcome our first students in Fall 2025.

SEMIFINALISTS

 

ADAPTIVE READER
Cambridge, MA

Adaptive Reader is an EdTech platform that transforms learning by offering personalized, multilingual, and leveled content in both print and digital formats. With no student accounts, it ensures privacy while supporting educators with tools like text-to-speech, translations, and on-demand paperbacks. Designed to preserve student dignity and foster inclusive classrooms, Adaptive Reader empowers every learner to access grade-level content and succeed, regardless of language or reading ability.

JUNIOR SCIENTIST MAKER
New York, New York

Junior Scientist Maker (ScientistMaker.com) transforms STEM education by equipping K-5 learners with critical and scientific thinking skills to thrive in a rapidly advancing, technology-driven world. A multidisciplinary and easy-to-access platform, JSM integrates (1) world-class media to connect and inspire students, (2) inquiry-based learning curriculum to educate, and (3) a citizen science platform to drive real-world impact. Recognized as a 2024 NSF VITAL Prize winner, it fosters curiosity, confidence, and problem-solving skills, empowering young learners to contribute meaningfully to scientific research and their communities.

PEADBO
Washington, DC

Peadbo (short for Personal Advisory Board) is a platform that allows users to build and manage teams dedicated to their personal or professional growth and create recurring newsletters for their broader network of supporters and advisors.

SMALLTALK2ME
Austin, Texas

SmallTalk2Me: AI-driven language learning and assessment platform specializing in English speaking skills - the most challenging aspect for language learners. Our core services include exam preparation, oral proficiency assessments, and workplace English training. With unlimited speaking practice, AI-driven feedback, and practical lessons, learners learn English for life, work, and study. Trusted by over 1.5M users worldwide and a growing portfolio of B2B clients, SmallTalk2Me empowers students, professionals, and organizations to communicate confidently in English.

VOICEBLOCKS
Firshers, IN

Voiceblocks is an edtech company that leverages artificial intelligence to help families and schools navigate the complex process of special education. Schools and families of special needs students better communicate, can track compliance, monitor student progress, manage IEP goals, and gain access to geo-targeted resources and community. Voiceblocks saves time and energy, making the special education process easier and more efficient.

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